On Point Solutions Launches Modernized Brand
On Point Solutions is launching a modernized, refreshed new brand on February 1. The rebranding initiative includes a new website, logo, and brand colors that align with the organizational core values of excellence, integrity, responsiveness, and growth. The three arrows in the new logo represent the three core services the company offers which include machinery sales, equipment service, and digital marketing.
“We are very excited about the future and continued growth of On Point,” says Jordan Peterson, Manager Partner of On Point Solutions. “This new modern brand is as innovative as our equipment partners and the metal fabricators we serve”
“This rebranding effort is the next step in our organizational growth,” says Brad Peterson, CEO of On Point Solutions. “Our first brand was established when we had two employees more than 14 years ago. We are now the #1 distributor of Bystronic equipment in the USA. The new brand reflects how far we’ve come and represents the company we’ve built that continues to impact the manufacturing industry.”
Just as metal fabrication solutions have progressed with technological advancements, the On Point Solutions brand has evolved throughout its history. From 2009-2012, On Point Solutions employed a blue and orange logo that mirrored the time.
For the next 10 years, On Point Solutions has been represented with a more modern design that reflected the ever-changing nature of the metal fabrication industry it serves.
With a new brand and website, On Point Solutions gives a nod to its history and to the future. The new website features an updated format and user-friendly features that allow its team to offer the same high-quality and prompt service to its customers and partners.
On Point Solutions serves metal fabrication manufacturers with best-in-class equipment, service and partnership. On Point is a professional metal fabrication equipment supplier based out of Wisconsin, with a service region extending across the Midwest and southeastern United States.